"Saved Memories" Using AI to Reimagine Childhood Photographs of Trans People
May. 25, 2023
According to estimates by dgti, around half a million people in Germany do not identify with the gender assigned at birth. Many report not wanting to look at or share their childhood photos after a successful transition. This may be because these photos strongly contradict their gender identity and may remind them of the challenges of life pre-transition. The Project "Saved Memories" aims to help trans people be more comfortable with their childhood pictures.
The short film about the project tells the story of the first participants: social media influencer Duke Duong, cabaret artist Alice Dee and model and TV personality Lucy Hellenbrecht. In the film, we hear their personal insights about growing up as a trans person and for the first time sharing their childhood photos with the world- to be transformed by AI.
The film premiered on May 17th, International Day Against Homophobia, Biphobia, Intersex Discrimination and Transphobia, on YouTube and on the project website www.saved-memories.org. The website also features online tutorials and links to tools that trans people can use to transform their own images using AI.
In total, the film and project have reached around 165 million contacts so far. Important German media outlets such as Stern, Gala, Focus, RTL News, as well as LGBTQIA+ titles such as Schwulissimo and queer.de picked up the story, bringing public attention to the message that everyone has the right to be seen as who they truly are.
Myles Lord, Creative Managing Partner, Serviceplan Berlin explained:
"You do not often get to work on a project that is so technical – but has such an emotional impact. In the end, we discovered that many trans people could really benefit from this idea by giving back a part of their lives that was always missing. Working with Lucy, Duke, and Alice was truly inspiring – their intimate and personal testimonies give us essential insights into what it means to grow up trans and how society can be more understanding and supportive of the trans community."
Patricia Schüttler of Trans-Ident e.V. added:
"The goal is not to change the past or correct mistakes. Rather, the goal is to align these images with the person's true identity – so that the outside reflects what is felt inside."
Marlon Stiller of Transklar e.V. expanded:
"Not everyone has the opportunity to express their own identity as a child. By bringing gender characteristics closer to the felt reality, viewers can block out painful details and focus on the beautiful memories they had almost forgotten.”
Andrea Westhoff from Rosa Strippe e.V. added:
"We support this project because, for a part of the trans community, it makes an important chapter of identity easier."
The transformation of the photos was made possible by the latest generation of AI image processing led by AI engineer Jaques Alomo. Each original photo was scanned and used as a master. The AI was then trained with current images of the person. Using the AI program STABLE DIFFUSION, the childhood photos were edited to align with the person's true gender identity. Each moment was carefully recreated to preserve the details that make each memory special.
Related News
MediaMarktSaturn and Serviceplan Group Launch Future-Ready Model for Marketing Production
The transformation ambition behind this new model is to consistently advance MediaMarktSaturn’s "Experience Retail" strategy
Serviceplan Group Deploys Creative AI Across Global Operations in Partnership with Luma AI
Serviceplan group standardizes AI across creative workflows to boost productivity
New Project Adds Period Underwear to School Uniforms to Ensure Menstrual Dignity
Across Latin America, 1 in 4 girls regularly misses school during their period because they don't have access to period products
Latest News
Jul. 09, 2026
MKG Promotes Mary Anne Broccolo to VP, Creative
Expanded creative leadership role reflects MKG's evolution beyond standalone experiential campaigns into broader brand and content ecosystems
Jul. 09, 2026
Ad of the Day | Elo Unearths Letter from Pele in new Messaging that Inspires Brazilians' National Pride
Initiative developed by AlmapBBDO gives voice to the last letter written by Brazil’s greatest athlete



