Schweppes Redefines the Art of Savoring with a Cinematic Film Saga that Takes us to Mars

Mar. 27, 2025

A fusion of science fiction, storytelling, and the art of savoring.

In March 2025, Schweppes, the iconic brand known for its successful campaigns, ushers in a new era for its brand platform, Take your time. Suntory Beverage & Food and TBWA\Paris challenge advertising conventions with a bold campaign that propels Schweppes into uncharted territory—literally. In a world driven by urgency and speed, Schweppes chooses to go against the grain, inviting us to pause and savor the moment—just like we savor a Schweppes.

Nicolas Poillot, Global Schweppes Marketing Manager said:

" Our strategy ? To make Schweppes the most desirable brand in its category for its core audience—adults over 35—through the message "Take your time". An inspiring tagline in an era where everything moves fast, perfectly aligned with our complex, intense, and bitter recipes… that are meant to be savored.To embody this message, we chose a bold campaign that breaks the mold, taking the opposite approach to increasingly short and rational ads—all while maintaining that distinctively British sense of humor that defines Schweppes. From the outset, we were convinced we had a strong creative idea. The proof? The final film is an almost exact transcription of the very first script proposed by TBWA\Paris nine months ago. And the result is everything we hoped for ! "

 

Jonathan Serog, Managing Director TBWA\Paris said:

"Rather than returning with a celebrity campaign, we revived the iconic soul of the brand with a dreamlike, cinematic universe, carried by a legendary song—the very one that accompanied the Apollo 11 mission on the BBC. We built the saga like a mini-series, where each episode stems from a product truth. We savor the landing with Indian Tonic, the offering of a unique drink with Schweppes Agrum, and the warmth of an intimate moment with Ginger Beer."

 

The campaign's soundtrack, an a cappella version of Space Oddity by David Bowie, creates a striking contrast between the vastness of space and the intimacy of the Schweppes moment. Like Major Tom, Ava drifts above Mars, choosing disconnection over action.

Directed by Susanna White and produced by Ridley Scott Associates, this campaign embraces a visionary cinematic approach. Led by space film giants such as John Mathieson (Director of Photography for Gladiator I & II), Will Htay(Production Designer for Star Wars), and Janty Yates (Oscar-winning Costume Designer for The Martian), every detail contributes to a Mars that feels both breathtaking and real.

The campaign also breaks new ground in production. For the first time, a state-of-the-art LED screen was used to film a hyper-realistic Martian landscape. Advanced technologies recreated zero-gravity movements, while intricate VFX and 3D work captured the mesmerizing dance of Schweppes bubbles in weightlessness. Every element was designed to make the act of savoring as extraordinary as setting foot on a new planet.

Schweppes has always been more than just a drink—it’s a ritual, a moment, a choice. And now, it’s a statement: even on Mars, the best moments in life are meant to be savored.