Screwfix Unveils new "The New Recruit" Campaign with Sir Mo Farah Highlighting 20-Minute Delivery

Oct. 27, 2025

Following the successful unveiling of Screwfix’s new brand platform, ‘No Stopping You’, on 10 October, the retailer today launches the second instalment of the campaign — ‘The New Recruit’, featuring Sir Mo Farah — created in partnership with M+C Saatchi Group UK, to promote Screwfix’s market-leading Sprint delivery service, offering customers delivery in as little as 20 minutes.

This latest 30-second ad forms the second part of the overarching ‘No Stopping You’ campaign, highlighting how Screwfix removes friction from the customer experience and demonstrates the brand’s commitment to making it as fast and simple as possible for tradespeople to get what they need. Featuring Sir Mo Farah, who this time, turns his attention to the Sprint delivery service — but, true to his running roots, he humorously takes the job a little too literally and sets off on foot to deliver the order himself. The playful spot brings the speed and efficiency of the Sprint service to life — showing that, with Screwfix, there really is no stopping the trade.

Launching nationwide on 27 October and running until 16 November 2025, the campaign will be seen across TV, VOD, CTV, OOH, YouTube, social channels including Meta, TikTok and Reddit, as well as radio, digital audio and Screwfix’s own digital platforms. Media planning and buying are handled by Dentsu Media, PR by McCann Birmingham, and social activity by Eight & Four.

Jack Wallace, Marketing Director, Screwfix, said:

“Screwfix sprint is such an important service for our customers when every second counts. Seeing Sir Mo Farah bring it to life in this humorous and entertaining way captures the magic of our colleagues – they never let anything get in the way of a great job and always go the extra mile for our customers”.

 

Guy Bradbury, Creative Partner, M+C Saatchi Group UK said: 

“We’re excited to unveil the next chapter of the ‘No Stopping You’ campaign and continue building on such a powerful platform for Screwfix. The new 30-second Sprint ad brings the brand’s promise to life in a fun and memorable way, showing just how far Screwfix will go to keep the trade moving”.