Serviceplan Named Independent Agency Network of the Year at D&AD 2024

Serviceplan Named Independent Agency Network of the Year at D&AD 2024

May. 23, 2024

Serviceplan is D&AD 2024 Independent Agency Network of the Year! In the most successful year to date for Serviceplan at D&A, the agency group also won 2 Yellow Pencils, 4 Graphite, 12 Wood and 1 White Pencils.

The most awarded campaigns for the group were; 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health, which won 2 Yellow Pencils, 1 Graphite pencil and 2 Wood pencils; and AIZOME WASTECARE™ Industrial waste certified as skincare, AIZOME , which was awarded 3 Graphite, 5 Wood and 1 White Pencil.

Every story starts with a Yes, Lufthansa, won 1 Wood pencil, while Pereira O’Dell picked up 1 Wood pencil for Love Your Boys, MANSCAPED, and 1 Wood Pencil for Death and Bisquick, General Mills. Also winning 1 Wood Pencil were L&C for Nativa Meter, Ab InBev.

Alexander Schill, Global Chief Creative Officer, Serviceplan Group commented:

"Being named D&AD 'Independent Agency Network of the Year' is a monumental achievement for us as a Group. Securing 19 Pencils across such a diverse client portfolio underscores the significance of our collaborative efforts and sets a new benchmark for our group's excellence in creativity. This win is a testament to the relentless innovation and dedication of our teams worldwide. A heartfelt congratulations to everyone at Serviceplan, Mediaplus, Pereira O'Dell, L&C and to all partners and clients who made this happen."

 

D&AD is regarded as one of the world’s most prestigious benchmarks for commercial creativity. The D&AD Pencil stands for rigour and integrity. Everything that it takes to make the best.

Here is the winners list.

Related News

Aug. 21, 2026

The Industry is Cutting the Junior Jobs that Train the Judgement AI Can't Replace

D&AD report finds human judgement remains the defining creative advantage in the age of AI and explores how AI is reshaping creative work

Aug. 14, 2026

Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits

Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life

Jul. 01, 2026

D&AD New Blood Awards 2026: Menstruation Project Wins Both of the Year's Top Honours

175 Pencils were awarded to winners in 29 countries this year, with the only two Black Pencils going to Denmark and Kuwait

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon