Serviceplan Suisse created a humorous campaign for DillySocks in which people paid a steep price for their strong sense of style
Dec. 09, 2019
Serviceplan Suisse have created an edgy print campaign for DillySocks, photographed by acclaimed Swiss photographer Jonathan Heyer. Wearers of the eye-catching socks from Swiss start-up DillySocks have indisputably great taste. And having great taste is a wonderful thing – with a couple of exceptions.
This was the inspiration for Serviceplan Suisse’s campaign, which humorously showed that it’s not always easy having a fabulous sense of style. Because the brightly coloured DillySocks stand out. So much so that even Father Christmas found himself in difficulties, and there are a few other situations where things could quickly head south as well.
The campaign featured three themes for both static and moving advertising media. Renowned Swiss photographer Jonathan Heyer was the man making things happen behind the lens.
The campaign appeared on posters, and in social media ads and cinemas. And because DillySocks make the perfect Christmas gift, the campaign also featured a sales promotion to herald the start of the Christmas shopping season.
Related News
Serviceplan Group Announces Sanja Scheuer as Chief People Officer to Drive Global Growth
Sanja Scheuer steps into the role of CPO and joins the Executive Board of the agency group
Marketing Needs new Superheroes: CMO Barometer 2024 Results
Around 800 CMOs from 11 countries, surveyed by Serviceplan Group and the University of St. Gallen
Serviceplan Innovation Creates Campaign to Visualize Consequences of Space Pollution
Coalition of private and public aerospace organizations introduces first astronomical constellations made from space debris
Latest News
May. 20, 2024
New TV Service Launches "Set Yourself Freely" Campaign
Freely's first creative campaign by TMW launched to promote free service backed by the BBC, ITV, Channel 4 and Channel 5
May. 20, 2024
Robertet and Artefact 3000 Studio Open the Digital Gallery "Scented Connections"
When data comes to life to celebrate the expertise of the house's creators