Shaken Udder and Quiet Storm Get the Courtroom Dancing in Optimistic New "Do what makes you happy" Campaign

Apr. 25, 2023

Premium milkshake brand Shaken Udder's first major TV campaign is filmed in the unlikely setting of a courtroom, where a milkshake brings out the positive side in everyone, so they all loosen up and see the world in an optimistic light. 

The TV spot by Quiet Storm, called "Do what makes you happy", starts with a stuffy judge who – when he takes a sip of delicious Shaken Udder milkshake – connects with his brighter side. Picking up his gavel and a ballpoint pen, the judge breaks into a spectacular drumming solo that at first stuns the rest of the courtroom, but quickly inspires everyone else to get moving. 

First the court stenographer, then the jury and the janitor join in – because even the most serious of adults can’t help but show their happiness when Shaken Udder is involved. 

Suddenly, everything looks more positive and the whole courtroom is in a cheerful state of mind. The ad puts a spotlight on the joyful spirit that is sparked by drinking a Shaken Udder, ending with the tagline "Do what makes you happy." 

The TV ad premieres during Coronation Street on Monday 24th April, followed by a spot in the premiere of I’m A Celebrity Get Me Out Of Here South Africa. It will run exclusively on ITV for four weeks. In addition, OOH activity will go live on 24th April, running until May, with Digital media live throughout the Summer.

The campaign has been planned and bought by Independent media agency, The Village, which was appointed as Shaken Udder’s first media agency in 2021.

Shaken Udder appointed Quiet Storm as its first ad agency in January, with a remit to drive a step change in growth over the next two years by building awareness and shining a light on the brand’s positive, optimistic personality. 

The brand has seen incredible incredible success since first launching and is now worth £24.3m with double digit growth of +14.3% year on year* making it the UK’s no.1 premium milkshake brand. The significant media investment marks a key milestone in Shaken Udder’s history and will support its ambitious growth and distribution plans.

Shaken Udder Founder Jodie Howie said:

“We have big ambitions for the brand. Shaken Udder was founded in 2004 as a drink sold at festivals, and this campaign builds on that festival frame of mind – encouraging people to reconnect with their more liberated selves – while growing our market to reach new audiences. Our recent rebrand reflects how far Shaken Udder has come in the last 19 years. The new packaging design showcases our biggest selling point which is the incredible taste of our shakes.”

 

Trevor Robinson OBE, founder and executive creative director of Quiet Storm, said:

"We had a lot of fun making this ad. A milkshake is something most of us used to drink when we were kids and teenagers, which is why they bring back memories of joyful, uncomplicated times. Even just thinking about a milkshake makes you smile and brings up fond memories – everything suddenly looks a bit brighter and more positive, and you see the world with more optimistic eyes." 

 

Jo Abram, Marketing Director of Shaken Udder, said:

"This is Shaken Udder’s first TV advertising campaign, and it’s been a big project with a family feel. The courtroom is packed with Shaken Udder staff doubling up as extras, including Andy Howie, one of our co-founders, playing the role of a lawyer, while our other co-founder, Jodie Howie, was involved behind the camera."

 

Deidre MacNair, Co-Owner, The Village, said:

"We’ve thoroughly enjoyed working on this campaign. It brings the authenticity and fun of the Shaken Udder brand to life and we’re looking forward to seeing some great results over the coming months."

 

Shaken Udder is also running a consumer PR campaign and in-store activity to coincide with the above-the-line advertising.