SHRM Selects Yes& to Deliver Persona and Audience Mapping Programs

Feb. 26, 2025

SHRM, the trusted authority on all things “work,” has selected Yes& for a major strategic initiative to craft powerful new Persona and Audience Journey Mapping programs.The work has begun and will conclude in the spring of 2025. 

Yes& has been engaged to help SHRM deepen their understanding of how to better anticipate audience needs and deliver more valuable experiences by refining member personas and audience journeys.

Tina Beaty, Chief Brand & Marketing Officer, SHRM said:

“Personas and audience journeys will help SHRM deliver key content and resources to our stakeholders, when and where they need it. Yes& was the obvious choice as our agency partner because of their results-oriented marketing strategies business-focused and extensive expertise in our industry.”

 

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Discover more at SHRM.org.

Yes& is an independent integrated marketing agency serving complex needs across countless sectors. Yes& brings “positivity + possibility” through an expanding suite of capabilities including branding, digital strategy and analytics, advertising, customer experience (CX), market research, content development, events, and public relations, and serves clients nationwide from its hubs in the Washington, DC, Chicago, and Philadelphia areas.