Sid Lee Paris Presents KFC and the FFF 90 Minutes Between Real Friends

Jun. 14, 2017

KFC brings together chicken lovers and the French National Football Team over the values that unite them… even the most unexpected ones.

During the France vs. England soccer match on June 13, KFC celebrated its partnership with the FFF (French Football Federation) with the premier of "90 Minutes Between Real Friends".

The epic new brand film by Sid Lee Paris highlights candid memories of friendship that unite us - whether we’re soccer pros playing on the field, or soccer fans eating a bucket on the couch. The spot features some of the team’s most talented players, including Antoine Griezmann, Lloris Néry, Blaise Matuidi, Dimitri Payet, Benjamin Mendy, Corentin Tolisso, and Alphonse Areola, as well as 5 KFC lovers.

The 1’40’’ film plays on the intense atmosphere surrounding the game to highlight mini-anecdotes given by both the players and KFC regulars and is presented in a sentimental tone within a highly crafted visual character.

The film was launched just before the game’s kick-off, and will be broadcast during each game in the Stade de France.

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A film for all those who like to sing the French national anthem… with their mouths full.