Sid Lee Paris Rolls Out Playful New Campaign for Klepierre

Mar. 07, 2017

Sid Lee Paris rolls out playful new campaign for Klepierre․

Pop, vibrant, arty, and above all, playful, the campaign, “Let’s Play”, reflects the company’s ambition to re-focus their marketing strategy on the idea of “retailment”. The Group, which owns malls in 14 European countries, wanted to emphasize their desire to make shopping a playful experience and demonstrate their ability to be the ideal partner to both consumers and brands. The campaign consists of graphically striking visuals and gifs, shot by III Studio, each a carefully laid out composition of shapes against a vibrant background. Certain visuals focus on how customers feel during the shopping experience – adventurous, attractive, pumped… – the result of a year-long study Klépierre carried out on social media, and others carry taglines, the “rules” of shopping.

The collection of aesthetically-appealing visuals will be a key part of the Group’s new visual identity, and the campaign will run in press, outdoor, digital and on social networks.