Sky campaign announces the November launch of Netflix on Sky Q
Oct. 08, 2018
Brothers and Sisters has devised a campaign featuring actor, producer and musician Idris Elba for Sky’s Sky Q brand, in order to announce that Netflix is launching on Sky Q.
The work runs across TV, radio, OOH and online, and will run for seven weeks across the UK and the Republic of Ireland
In the main 40” TV spot we see Idris transported through the worlds of different Netflix and Sky shows to highlight how it’s never been easier to go from a Netflix show, to a Sky show, back to a Netflix show and then to a Sky show again.
Travelling first into the world of hit Netflix drama, The Crown, Idris gets to witness Phillip becoming a Prince, before moving into the domain of Tin Star where Idris has a quick chat with Jim Worth. Next, he moves into the dark upside down of Strangers Things and finally he gets to witness the landing of a mighty Dragon in Game of Thrones.
The summation that the spots ends on is, “The best TV, all in one place.”
Aaron Willmer, ECD at Brothers and Sisters, said:
“Now that Netflix is on Sky, it’s frankly a TV lover’s dream. We had a lot of fun getting Idris to teleport seamlessly from a Sky show to a Netflix show and back again. Hopefully people enjoy watching it and marvel at the possibility of having both amazing content worlds at their fingertips.”
In the campaign’s OOH elements strong images from Netflix and Sky shows are placed side by side, again within one screen to highlight that the best TV is now all in one place and accessible from the Sky homepage.
Willmer continued:
“Integrating Idris into the content is not something we have done before with him. It is a very simple storyline but the integration allows us to visualise the proposition in a new interesting and engaging manner.”
Media planning and buying was handled by MediaCom.
Related News
Idris Elba is an Armchair Hero in Sky Cinema's "Your Ticket to the Big Screen" Shot by Birth’s Rodrigo Valdes
Until now, subscription channel Sky Cinema has brought movies to its viewers
eBay's World of Passions Combines Football and Film
New TV campaign created by DUDE combines the passions of millions: football and film
Framestore Pictures Director Murray Butler Summons the God of the Sea for Kohler
Kohler’s internal creative team brings Poseidon from the depths in new spot
Latest News
May. 20, 2024
Boomshot adds Sara Iversen as Head of Partnership and Executive Producer
Bi-coastal production company Boomshot welcomes Sara Iversen as its newest Exec. Producer/Head of Partnerships
May. 20, 2024
Madre Signs Brazilian Directing Duo Los Pibes for Representation
Caio Amantini and Raphael Pamplona are a Brazilian duo who started directing music videos in Argentina after meeting at Universidad del Cine in Buenos Aires