Somethin’ Else wins lolaandgrace content brief

Oct. 20, 2016

Somethin’ Else has been appointed by the fashion jewellery brand lolaandgrace as its first UK content and social agency, following a competitive pitch.

The agency will create a series of collaborations with influencers to create stories aimed at inspiring the Swarovski-owned brand’s young professional audience. These will work off the social idea #makethemoment.

The first influencer campaign breaks later this month, featuring the model, DJ and presenter Lilah Parsons, with another due to run at Christmas. Previous social activity was run by an internal team based outside of the UK.

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Elizabeth Smith, lolaandgrace UK’s marketing manager, said: “Somethin’ Else displayed a keen understanding of our business and we’re looking forward to achieving our big ambitions for our brand with them.”

Hannah Lury, client services director at Somethin’ Else, added: “lolaandgrace is a wonderful brand and a great fit for us. We aim to expand its influence in the fashion world and to both inspire and grow its audience.”

Lolaandgrace launched in 2012 and offers a range of stylish and affordable jewellery. It is distributed in more than 30 countries worldwide with more than 700 points-of-sale.