Stories Of The Biggest Marketplace In The World By DUDE For eBay

Feb. 22, 2022

eBay is more than just your average e-commerce site: it's a marketplace of buying and selling of just about anything you can think of, from the weird and the wonderful to the practical and the functional. It’s a whole world where millions of people share interests and passions, an inspiring place that stimulates people and stories. 

In a bid to celebrate the community behind the biggest marketplace in the world, independent creative and production network DUDE have created a new multi-channel creative platform "Inspired by an eBay story" for the Italian private seller consumer market.

"Inspired by an eBay Story" tells the story of a guy who buys himself a new phone then has the good fortune of winning an identical one. Nice problem to have right? In a flash of inspiration, he lists the extra phone on eBay which opens the door to the various stories of potential buyers and underpins the infinite selling possibilities that eBay offers to every private seller.

The multi-channel campaign runs until 27^th March and comprises of TVC, radio, digital and social all in Italy. Media planning was by Mediacom. 

Lorenzo Picchiotti, CCO of DUDE comments:

"The best bit of a creative format is to see how it can evolve while maintaining consistency over time. And it is what happened with this campaign that is a new chapter of the platform "Taken from an eBay story”. The stories generated by the brand community are once again at the centre of the story, but with one with a substantial change in language and treatment."