Subway unleashes the feel good for World Sandwich Day in campaign by McCann London

Nov. 02, 2018

Subway is inviting sandwich lovers to DOUBLE THE FEEL GOOD in a riotous global campaign to celebrate its World Sandwich Day two-for-one offer.

The explosive campaign created by McCann London, during which Subway is donating to local hunger charities, is flooding social media with everything from the sublime to the ridiculous to celebrate World Sandwich Day. Across a series of short-form GIFs, breakdancing robots, jazz drumming cats, exploding sumo wrestlers, amorous giraffes and beyond will capture the imagination of the brand’s diverse audience. McCann London collaborated with director Chris Bristow, from production company Blinkink, who is known for his high-octane, strange and humorous films, to create the GIF series.

Social activity is also being supported by a new television commercial. A lone singing tomato opens the 30-second slot, merrily crooning to the uplifting tune of Blue Swede’s “Hooked on a Feeling”. Suddenly, the number of singing tomatoes doubles, doubles and continues to double until a 32-strong choir of a capella tomatoes is united in belting out the ‘70s ballad. 15- and 6-second versions of the commercial will also roll out online.

Launched on Thursday 25 October across over 60 global markets, the campaign will continue through to World Sandwich Day this Saturday 3 November.

Rob Webster and Alexei Berwitz, Creative Directors at McCann London, said:

“Subway’s amazing World Sandwich Day offer gave us an opportunity to create something that genuinely makes people feel good. Through a mixture of colourful GIFs launched online and a new TV ad, we’ve created a campaign that packs all the fun and punch of a 6” Spicy Italian with jalapeno peppers.”

 

Kyle Reese, Marketing Manager at Subway, said: 

“It feels great to tuck into a delicious Sub on World Sandwich Day – and this year, it doesn’t stop there. We’re treating our customers to another Sub entirely free to share with loved ones or keep to themselves. We’re also donating money to hunger charities in our local markets, so people can know that they’re doing good by helping other people too.”