TBWA\Dublin Announced its New Partnership with Wine Brand Santa Rita 120
Mar. 14, 2023
TBWA\Dublin today announces its new partnership with wine brand Santa Rita 120.
Already a well-known brand in Ireland, Santa Rita 120 is now priming itself for growth in other key markets. To facilitate such expansion, Santa Rita 120 has enlisted the strategic and creative services of TBWA\Dublin, impressed by the agency’s experience with alcohol brands on a global scale.
Since establishing the partnership, TBWA\Dublin has travelled to Chile for a brand workshop and full brand immersion, enjoying a stay in Casa Real, the vineyard’s exclusive hotel, with tastings hosted by the Santa Rita 120 team.
Amy Satelle, Global Account Director, TBWA\Dublin said:
"We’re thrilled to partner with the Santa Rita 120 team on the next phase for the brand. Easily one of the most recognised wine brands in Ireland, it has a history and heritage that many brand owners would kill for. As part of our strategic process, we were invited to experience this first hand in Chile, leaving the team inspired and excited to take on the challenge of developing a platform that will facilitate growth."
Francisca Muniz, Corporate Marketing Director, Santa Rita Wine Group said:
"Our award-winning wine brand, 120, has been a favourite among wine lovers for decades, and we are very excited to embark on a new strategic and creative process to take it to the next level. We are committed to continuing to produce exceptional wines that not only satisfy the palate but also evoke feelings of warmth, joy, and connection. Partnering with TBWA\Dublin will help us bring these emotional experiences to even more people around the world."
Related News
Dublin Samaritans Launch Restorative Campaign Featuring Collaboration with Dublin-Based Artist Joe Caslin
Powerful mural campaign from TBWA\Dublin shows how talking and being listened to helps the process of mending
Glenveagh Launches "New Build Versus Doer-Upper" Series From TBWA\Dublin
The series, hosted by Dermot Bannon, follows a first-time buyer family as they navigate the home-buying journey
Ad of the Day | Experience the Unforgettable: BBDO Dublin Launches GAA Campaign
Beautifully created by Eoin Conlon, Kevin McKay and directed by LOCKY McKenna for Assembly, the campaign brings to life one woman's unforgettable experience
Latest News
May. 10, 2024
Clash of Clans Invites People to Raid Erling Haaland’s Village in OOH Campaign
Clash of Clans, one of the world’s most-downloaded mobile games, partners with football superstar Haaland
May. 10, 2024
Bowel Cancer UK Campaign Targets Adults Most Reluctant to See their GP
The campaign, called Tell Your GP Instead, was developed by behaviour change experts at Claremont Communications