Teamwork.com's The Client is Back and More Chaotic Than Ever!

Aug. 08, 2024

Teamwork.com, the only platform built for managing client projects, profitably, today launches the sequel to its viral video The Client, cited as "the most creative B2B ad I’ve ever seen," by System1's SVP, Andrew Tindall. The sequel, aptly named The Client: Part Deux, focuses on The Client’s origin story and is part of a fully integrated brand campaign that aims to help client services teams everywhere profit from every client demand.

Produced in partnership with B2B video ad agency, Umault - the campaign consists of 3 minute, 30, 20, and 6 second spots, as well as a custom landing page designed to "stop client chaos."

The campaign features video ads titled: The Client’s Late, The Client’s Questions, and The Client’s Demand, which all tap into the winning formula from the original movie trailer. All of the videos serve to capture the universal frustrations of working with clients: from ridiculous demands, impossible deadlines, and painful last-minute changes, while also o ering a solution to make clients less "client-ey" with Teamwork.com.

Jenny Hayes, Head of Brand, Teamwork.com said:

“When the first video took o , we kept getting asked, ‘what’s next?’ A sequel was expected, so staying true to our original brief about being unexpected, we created a prequel, featuring a dodgy wig."

 

She continued:

“The original video was built out of a deep understanding of what mattered to our customers and what we o ered as a platform, and it struck a chord. This early success meant it was important that we scale this concept beyond a two-part series and build a fully integrated campaign around our new loveable villain. Who knows where we’ll take him next or how outrageous he might become!”

 

Whether you’re looking to sit back, relax (if possible) and watch the videos, or manage the client in your life, visit Teamwork.com/the-client to learn more.