Tesco Shares Secret Messages of Support to England and Wales Teams Ahead of Euros

Jul. 04, 2025

In support of the England and Wales teams competing in the Womenʼs Euros this summer, Tesco and BBH are sending secret messages of support
to the two teams, in the form of out-of-homes, featuring receipts. The digital OOH campaign sees acrostic lists of purchases, from tequila to hot dogs to BBQ essentials, and aims to highlight favourite matchday snacks.

The receipts, on closer look, also spell out messages of celebration and support - including ‘Youʼve Got Thisʼ and ‘Ymlaen Garfanʼ which translates to ‘Letʼs goʼ or ‘Come on teamʼ. Tesco is hoping to engage the increasing number of supporters who host watch
parties as a way of showing their support for their teams.