The Darnell Works Agency Named "PR Agency of the Year" in 2025 Global Innovation & Excellence Awards

Oct. 10, 2025

In a milestone year marking 25 years of strategic public relations excellence, The Darnell Works Agency (DWA) has been named "PR Agency of the Year' in Corporate LiveWire's 2025 Global Innovation & Excellence Awards. This international recognition affirms the agency’s enduring commitment to delivering extraordinary, media-savvy communications that elevate ambitious brands and visionary leaders.

Founded in Los Angeles in 2000 by author and communications consultant Roger Darnell, DWA has built a reputation for crafting strategic, media-driven campaigns that resonate deeply across industries. With a client roster including Cutters Studios, Fivestone Studios, Bella, and Hyperquake, the agency’s work has generated billions of positive media impressions worldwide — all rooted in substance, not hype.

Darnell said:

"This honor reflects the guiding principle that has shaped DWA from day one: doing exceptional work that amplifies our clients’ impacts. Being recognized for successful brand communications that have delivered authentic, influential visibility in the ever-changing media landscape is humbling and uplifting. To my wonderful mentors and clients present and past, I am eternally grateful for your trust, guidance, and inspiration."

 

Distinguished by Corporate LiveWire’s judging panel for its industry fluency and bespoke communications strategies, DWA continues to serve as a trusted partner and early warning system for clients navigating evolving markets. This award underscores the agency’s role in shaping public perception and fortifying reputations through insight, influence, and integrity.

The complete text of Corporate LiveWire’s award presentation for DWA follows.

Corporate LiveWire Innovation & Excellence Awards 2025 PR Agency of the Year: The Darnell Works Agency

“The Darnell Works Agency delivers strategic, media-driven PR campaigns that elevate ambitious brands through influence, insight and exceptional industry visibility.”

The Darnell Works Agency (DWA) are PR experts committed to providing exceptional strategic communications solutions for bold people and organisations. Founded in Los Angeles in 2000 by Roger Darnell, the agency has spent a quarter of a century elevating the profiles of ambitious business leaders and creative companies across the world. In 2025, as he celebrates 25 years of strategic PR excellence, Roger Darnell’s reputation as a powerhouse communicator and trusted media insider has never been more deserved – or more influential. It is this ability to distil a brand’s essence and communicate it with clarity, authority and authenticity that defines the agency’s unique edge. Through innovative PR and marketing strategies, Darnell helps his clients shape public perception, raise visibility and create meaningful, lasting media impact.

Working with leaders from the likes of international creative company Cutters Studios, immersive multimedia powerhouse Fivestone Studios, full-service production studio Bella, and independent creative strategy, branding, and experience design marketing agency Hyperquake, DWA exists to fortify and expand professional reputations. Its campaigns are built around substance, avoiding hype — turning core business strengths into compelling, media-friendly stories that resonate with audiences and decisionmakers. With an exceptional grasp of the media landscape and brand communications, DWA develops and executes customized strategies that achieve measurable results. The agency’s work has already played a central role in generating billions of positive media impressions for its clients across the globe.

The judging panel praised the efforts made at DWA to immerse themselves in the industries they serve. The PR experts’ extensive network of media professionals, creative leaders and brand innovators allows the specialists to provide invaluable access as a by-product of its bespoke communications strategies.

Osmaan added:

“Acting as a genuine partner, DWA leverages its industry credibility and broad connections to amplify its clients’ message significantly, securing authentic endorsements along the way,” highlights judge Osmaan Mahmood. It is this enviable level of industry fluency that further enables the agency to identify emerging trends early, with the judges also highlighting DWA’s consistent ability to stay ahead of the curve and maintain relevance in swiftly evolving markets. Acting as an early warning system, DWA identifies potential opportunities and threats, helping clients adapt their strategies accordingly.”