The First Newborn Blanket Designed to Protect More Than the Body, But Children's Hearing Rights

Jul. 27, 2026

Every year, 3 out of every 1,000 babies in Thailand are born with hearing loss. To give them the best chance to develop hearing, speech, and language like other children, they need to receive cochlear implant surgery before the age of three. Yet most do not receive treatment in time.

A lack of medical support does not cause this gap. It is caused by a lack of awareness about hearing rights. Although hearing screening, diagnosis, cochlear implant surgery, and rehabilitation are all available free of charge from birth, most families simply do not know these rights exist.

To close this awareness gap, CJ WORX partnered with the Cochlear Implant Association of Thailand to transform one of the very first things that protects a newborn into something that also protects their right to hear from day one.

Introducing The Blankets of Rights, a newborn blanket designed to do more than keep babies warm and safe. It also helps protect their hearing rights.

The blanket's patterns were redesigned to communicate every stage of a child's hearing journey. It also features a QR code that connects parents directly to the Cochlear Implant Association of Thailand, where they can receive guidance, learn about their child's hearing rights, and access the support they need.

The earlier parents understand these rights and seek treatment, the sooner children can receive the care they need and have the opportunity to grow up hearing, learning, and living without barriers.