The Force of Star Wars Arrives on the Streets of Madrid

May. 22, 2026

After 7 years, the Star Wars universe has returned to theaters on May 21 with the highly anticipated film “The Mandalorian and Grogu”.

Star Wars has created an experiential campaign worthy of one of the most iconic universes in cinema. In collaboration with Havas Creative, they have developed an innovative outdoor advertising activation in which classic street advertising panels featuring the official film poster float in the middle of the street as if Grogu were using the Force to make them levitate.

The campaign could be experienced on May 18 and 19 at different emblematic locations in Madrid such as Cibeles, Alonso Martínez, Calle Alcalá and Fuencarral.

 

Thousands of fans were able to feel the most recognizable power of the Star Wars universe: the Force—an invisible energy that grants the ability to move and levitate objects to those who possess it.

The technological development of the installation, carried out by Andtonic, has represented a major technical and creative challenge. Its operation is based on a complex magnetic levitation system capable of keeping a large structure suspended under real outdoor conditions.