This Animated Film Brings the History of the Financial Times to Life
Feb. 23, 2023
French animation studio H5 have created a film for British newspaper The Financial Times to illustrate the history behind their renowned salmon-pink paper. The film, "Pink", resembles an animated scrapbook, stitched together by textured graphics and notable historical moments, exploring the reason behind their unique printing paper. It explains how the company began using paper made from red China clay and how their decision to be ‘fearlessly different’ by not bleaching it resulted in a brilliant distinctive feature of the Financial Times. H5’s contemporary collage brings new life to the world’s leading global paper, and is successful in being both informative and entertaining as it highlights the environmental and cultural advantages of having an instantly recognisable paper.
Related News
Financial Times projects new "Without Fear and Without Favour" Brand Film Onto County Hall
On the eve of the UN’s International Day of Democracy, the FT launched the film by projecting it onto County Hall
Shelter's new Tongue-in-Cheek Videos Highlight Discrimination in Renting
The housing charity’s campaign uses humour to expose the absurdity of some of the barriers faced by renters
Partizan Signs Masterful, Decorated Director Floyd Russ
An award-winning director deftly captures the poignance of the human experience
Latest News
May. 09, 2024
Toss Your Garbage Problems in these Humorous Spots
Creative production agency Avocados and Coconuts recently partnered with Mill, the creator of the first food recycling system to deliver a new campaign with dramatic effect
May. 09, 2024
LOBO Launches Standalone Live-Action Division with Impressive Roster of Directors
Renowned creative studio LOBO spotlights their live-action acumen by unveiling a standalone division