Topshop Focus on Stand Out Stories in New Denim SS19 Commercial
Feb. 07, 2019
Today, Topshop release a new commercial for their denim SS19 range to promote the unique personalities of the women that wear their denim, centred around the slogan, ‘FIT IN STAND OUT’
The 1’20” film was directed by Compulsory’s Taz Tron Delix. Five diverse women tell the stories of what makes them stand out from the crowd. Casually showcasing the denim that they love, they reveal unique personal experiences and stories that have made them who they are.
With a minimalist white set and limited props, the director’s signature rotating camera movements and intimate portraits provide a refreshing perspective into the people behind the clothes.
Working once again with celebrated DOP, Ruben Woodin Dechamps, Taz decided to shoot on multiple formats including 16mm film. This was not just an aesthetic decision but a practical one. Topshop’s creative brief sought to pull out the unique quirks and natural personalities of each of the women in the film, often creating new opportunities to experiment with format and look.
Related News
Ad of the Day | Dove Marks 20 Years of Real Beauty With a Renewed Commitment to "Real" and Pledge to Never Use AI
The campaign was created by Brazilian independent agency Soko, to challenge and transform the portrayal of women on AI-generated content
Linkedin Launches First-Ever Brand Campaign for Linkedin Premium
Partnered with award-winning director and production teams from Park Pictures, Cartel, and The Mill to bring creative to life
The Mill Appoints Mark Benson as President
Mark will empower existing and new talent to create boundary-pushing content and experiences, building the next legacy for The Mill’s future
Latest News
May. 17, 2024
Breaking Barriers: The Impact of AI Integration on Business Performance
As a race, we've strived towards perfection, always making new progress, crossing barriers, transcending our expectations, and making innovations to make our lives easier
May. 16, 2024
L'ÉLOI Announces Major Roster Expansion
23 artists are now represented, all featured on the production studio’s redesigned website