TUX Creative House Celebrates 15 Years of Innovation and Diversity

Jun. 24, 2025

TUX Creative House is celebrating its 15th anniversary with a bold legacy campaign and a track record that is rewriting the playbook for creative agencies in 2025.

Founded in Montreal and now a force from coast to coast, TUX has always thrived on difference.

CEO & Co-Founder Dominic Tremblay said:

“From Montreal roots to LA’s creative playground, we’ve never followed the script. Building brands with soul, and proving that indie minds move the world, our diversity, community, and values have always been the magic that makes our culture pop. TUX was born out of love and thrives on difference because when every voice is heard, creativity hits different. Fifteen years in, we’re just getting started,”

 

What sets TUX apart? In 2024, the agency doubled its US presence by acquiring Another Creative, welcoming global brands like Nike, Perry Ellis, and YouTube, to its portfolio. TUX’s impact is felt not just in its award-winning work for W Hotels, Lancô, Levi’s, and over 90 other brands, but in its commitment to authentic storytelling that resonates with culture and community.

TUX leads the industry in workplace innovation, having pioneered a four-day work week three years ago—boosting productivity and employee well-being. With a remarkable 92% employee retention rate, TUX’s culture is as vibrant as its campaigns. The agency’s team is 1 in 5 LGBTQIA2+, with 60% of those in senior leadership, and over half of all staff identify as women or non-binary. TUX is proudly BCorp, LGBTQ+, and ECOResponsible™ certified, reflecting a deep commitment to people and planet.

For its 15th anniversary, TUX is launching a legacy campaign, matching donations to Rainbow Railroad to support LGBTQ+ communities worldwide. The agency regularly hosts industry events and mentorship programs to uplift underrepresented talent and invests at least 50% of its annual expenditure (excluding salaries and benefits) in local and independent partners.

TUX offers a remarkable angle on agency innovation, workplace culture, and LGBTQ+ leadership in business, proving that when creativity, diversity, and purpose drive the mission, the impact is limitless.