Ubisoft Shapes Its Destiny with CLM BBDO Discover "The Mountain"

Nov. 26, 2020

This December 3, 2020, Ubisoft is launching an ambitious new license - Immortals Fenyx Rising, an epic game rooted in Greek mythology, in which players embody Fenyx, a demi-goddess called upon to save the gods.

The new adventure propels players onto the Golden Island, where an epic quest awaits them – save the gods of Olympus from the terrible Typhoon, the most fearsome titan in Greek mythology.

The action/adventure franchise inspired by Greek legends complements Ubisoft's product portfolio which also includes Assassin's Creed and Far Cry.

That’s why agencies CLM BBDO (creation) and Proximity (strategic planning) didn’t choose to focus on the game’s history, but rather its experience.

Benjamin Dessagne & Stephane Santana, CLM BBDO's creative directors explain:

"Your character gets an increasingly exhilerating feeling of omnipotence with each monster’s defeat. Each victory makes you stronger, and hence shapes your legend. That’s the particularity of the game we focused on when we set out to build the idea of this film on and its narrative arc.»

 

At the realization, we find the CRCRs. Award-winning in many international festivals,

Direction was led by CRCR, an internationally renowned award-winning collective of animators trained at Paris’s infamous Ecole des Gobelins. The collective stands out for its graphic universe, at the crossroads of American comics and Japanese manga.

The film plunges us into the heart of an epic battle between Fenyx and assorted mythological monsters. Each time, the heroine wins thanks to her divine artifacts, which appear sporadically, as in the game. The entire battle takes place on a gigantic mountain where the shocks are so powerful they loosen boulders, much like the battles seen in 1980s-90s Japanese manga, like Knights of the Zodiac and Dragon Ball Z.

At the end of the film, set to How You Like Me Nowby The Heavy, we learn that the impacts from the battle have gradually shaped the mountain into the form of the heroine. A colossus, symbolizing the campaign’s signature « Every battle shapes your myth. »

Immortals Fenyx Rising will be available on December 3, 2020 on Stadia, Xbox Series X, Xbox One, PS5, PS4, Switch, Epic Games and Ubisoft Connect.

The campaign also includes three teaser films that set the backdrop for the main launch film, each emphasizing the specific strengths and elements that make the game unique, as well as a making-of.

The digital film goes live across Ubisoft’s online channels starting November 24th. Monsters get a reprieve till then.