Untold Studios’ Diarmid Directs "Life in Neon" For Hargreaves Lansdown

Feb. 07, 2022

Designed to be a visual metaphor for "switching your money on", the warm and uplifting spot showcases a mixture of real and CGI neon visuals, representing the manifestations of Hargreaves Lansdown users and their dreams for a better financial future coming to life. 

The visual manifestations range from a new house extension, a child's university education, all the way to the safari of a lifetime. Each of these moments play out to the track "Color Decay" by Junius Meyvant, which ebbs and flows as we follow each investor on their emotional financial journey. 

DIARMID explains:

"I was very conscious of the need for warmth in this film. You have to believe in these characters, their relationships, and their lives. It is a film about transformation so you need to relate to “the before” to appreciate "the after".  A lot of care went into the casting and performance and the music plays a big part in that too. It is a beautiful track that is full of warmth and really resonates with the feelings behind the visuals and story.”