Verizon Appoints Mary Sagripanti as CMO of Verizon Value organization

Apr. 01, 2025

Mary is an accomplished brand marketing and general management executive with 25+ years of experience at well-regarded consumer packaged goods and technology companies of scale. She has built brands and led P&Ls in size from $35M to $3B to compelling growth. Mary has a unique combination of experiences: classical, blue-chip brand management and product innovation from her time at Kraft; progressive data science, digital engagement, and software development from her time at Amazon; and C-suite level transformational marketing leadership from her time at Weber and Ring.

Most recently, Mary served as Chief Marketing Officer for the Ring and Blink multibillion-dollar smart security businesses where she led significant organizational transformation and delivered new visions, positionings, portfolio roles and campaigns for the brands. Her new brand vision for Ring expanded its total addressable market from security devices only to devices for connection, awareness and convenience. She focused Blink on the value consumer, creating its first-ever brand campaign, growing brand awareness significantly. Under her leadership, Ring was named #1 Online Shop in the US by Newsweek, and a Consumers’ Favorite brand by Time.

Prior to Ring, Mary served as the Global Chief Marketing Officer for Weber Grills, the private-equity backed $2B grill manufacturer. She was instrumental in preparing the company for its IPO in 6 months, one-third the typical timeframe. Mary transformed the marketing function structure to better leverage the Weber brand globally. In addition, she assembled an innovation incubator team to quickly identify $500M in revenue opportunity through new services (e.g., grill cleaning, fuel delivery) and through the first unified data approach to personalized content and loyalty marketing.

Prior to joining Weber, Mary held general management and marketing roles at Amazon, first responsible for Seller Experience for 500K third-party sellers on Amazon.com including managing fully automated, tech-enabled processes with more than 75M contacts annually and $1.5B in spend. She was then tapped to head up global marketing and sales for Amazon Fire TV (streaming devices and smart TVs) where she led customer acquisition and lifecycle marketing, including user onboarding and retention, and advanced data analytics to drive engagement. During her tenure, she grew monthly active users to 50M, +25% vs prior year, and implemented a new partnership function that drove triple-digital subscription growth.

Mary has deep experience in consumer-packaged goods with 15+ years at Kraft, running P&Ls, reinventing brands, launching new products, and delivering topline and bottom-line growth for iconic brands like Kraft Mac & Cheese, Kraft Singles, Velveeta, Cool Whip and Jet Puffed Marshmallows. She created compelling marketing for the value consumer, including a Kraft Cheese campaign that increased positive brand perception by 30%. During her time at Kraft, Mary was consistently recognized as leading top performing businesses at the company.

Mary also led shopper / retail marketing for all of Kraft's 50+ brands. In this capacity, she worked closely with geographically disbursed retail stores (e.g., Kroger, Publix, Safeway) on store-level marketing to engage customers and drive incremental revenue.

In her free time, Mary can be found on the ski slopes, at a yoga studio, or at local lakes paddleboarding. She is also deeply committed to rescue dogs and has been a long-time volunteer at local animal shelters.  She has both adopted and served as a multiple-time foster mom.