Virgin Active Appoints We Are Pi For Global Brand Transformation
May. 09, 2024
Following a competitive pitch process, WE ARE Pi will collaborate closely with Virgin Active's Group CEO, Dean Kowarski, and Group CMO, Andy Tomkins, to develop a refreshed and evolved brand platform and identity. The brief also includes the development of a global brand campaign planned for late 2024.
Andy Tomkins, Global CMO at Virgin Active, noted the alignment of vision and values between Virgin Active and WE ARE Pi.
Tomkins commented:
"Our aim is to change people’s lives for the better through wellness and to transform Virgin Active from being recognised as “just a gym” to a leading global social wellness club. We felt WE ARE Pi's sharp cultural perspective as well as their creative and strategic pedigree made them the perfect partner for this journey. In a rapidly evolving and fiercely competitive wellness landscape, it is crucial to take a bold and distinctive position. WE ARE Pi brings the perfect mix of innovation, creativity, and understanding of global trends to help us define a differentiated wellness experience for our members."
Alex Bennett-Grant, CEO of WE ARE Pi, added:
"We are thrilled to partner with Virgin Active in this groundbreaking endeavour. Our team is dedicated to creating a brand experience that resonates globally and sets a new benchmark in the wellness industry."
Related News
Sir Richard Branson And Made By Dyslexia Collaborate With Global Partners To Recognise "Dyslexic Thinking"
Dictionary.com and LinkedIn lead the movement
Latest News
May. 20, 2024
Ad of the Day | Manchester City's Doku, Walker, and Silva Embark on a Luxurious Journey with Nissan Patrol
In a groundbreaking venture in sports sponsorship, Nissan Middle East has taken its partnership with the premier football team
May. 20, 2024
New TV Service Launches "Set Yourself Freely" Campaign
Freely's first creative campaign by TMW launched to promote free service backed by the BBC, ITV, Channel 4 and Channel 5