Virgin Media Brings the Red Carpet to TV Fans at Home With 360 Live Stream and Interactive Competition at the Virgin Media BAFTA TV Awards 2019

May. 13, 2019

Virgin Media is giving TV fans a unique glimpse of this year’s Virgin Media British Academy Television Awards, with a 360 live stream from the red carpet, a robotic photo experience capturing beautiful shots of guests, behind the scenes interviews with award winners and the chance to win tickets to next year’s BAFTA TV Awards.

As part of its sponsorship of the Virgin Media BAFTAs, Virgin Media is using innovative 360 technology to capture the action from every corner of the red carpet and to give thousands of TV fans the chance to get closer to the glitz and glamour than ever before. Three 360 cameras will be positioned along the red carpet to create an immersive view with live commentary from TV favourites Scarlett Moffatt and Tom Read Wilson.

Inspired by the pivotal role TV viewers have played in the television revolution, Virgin Media is using Google cardboard VR headsets to give TV fans a live, virtual walk along the red carpet, all from the comfort of their sofas – the ultimate ‘staying in-in’ experience. Virgin Media customers who receive the Google cardboard and VR headset will be able to enjoy unprecedented access to the red carpet via their mobile. Scanning the QR code will bring users to the Virgin Media YouTube channel where they can livestream a complete 360 VR red carpet experience by placing their mobile devices in the Google cardboard.

Virgin Media has also created RoboPap, a fully robotic camera arm which will be placed in the midst of the red carpet buzz, to capture high definition photos of guests as they arrive and content that will be livestreamed for viewers on Virgin Media’s social channels. RoboPap is designed around the world’s fastest Cinebot – used across music videos and Hollywood films for precise camera moves at ultra-high speeds. Virgin Media’s unique twist on this technology means that RoboPap will be able to make noises and engage with guests as it takes their photos. 

This immersive red carpet experience for TV fans watching at home doesn’t end there. Those watching via the 360 live stream will also be in with the chance of winning tickets to next year’s BAFTA TV Awards via an interactive competition live from the red carpet. To enter the competition viewers simply need to lookout for letters hidden within the stream and comment on Virgin Media’s Twitter post when they have completed the hidden word.

All interactive content will be made available on Virgin Media’s Instagram, Facebook and Twitter channels from 12 May. The 360 live stream will start at 17:00 on 12 May.