Volkswagen Turns a 1974 Golf Into Jewelry in Cultural Drop With TwoJeys

Feb. 27, 2026

The Volkswagen Golf may have turned 50, but its creators are betting that legacy doesn’t have to age. In a new cultural collaboration, Volkswagen and Barcelona-based jewelry brand TwoJeys have transformed cast metal from a 1974 Golf MK1 engine into an exclusive silver jewelry piece—reframing an automotive icon as an object designed for eternity.

The initiative, conceived and led by independent creative agency Fuego Camina Conmigo, turns brand heritage into a tangible cultural artifact. By repurposing an original engine component from a 1974 model, the collaboration bridges automobile engineering, fashion and storytelling—connecting legacy, symbolism and contemporary culture in a single drop.

The project builds on the agency’s ongoing relationship with Volkswagen, which began during the model’s 50th anniversary and previously led to cultural platforms such as “Forever since 1974” and “Copla.” This latest chapter evolves the “Forever 1974” claim from narrative into physical form—materializing the idea of eternity.

Pita Gan, Creative Director at Fuego Camina Conmigo said:

“We realized that while the spirit of the Golf is eternal, cars themselves are not. So we decided to turn a ’74 MK1 into something that truly lasts forever—expanding Golf’s cultural presence beyond the road. TwoJeys felt like the perfect partner because they understand the emotional legacy of the model.”

 

Since its launch in 1974, the Golf has transcended its status as a vehicle to become part of the collective imagination of multiple generations. Meanwhile, TwoJeys—a younger brand known for disrupting traditional jewelry codes—brought a contemporary cultural lens to the collaboration.

From Engine to Icon

At the core of the project is the transformation of authentic engine components from the original 1974 Golf MK1 into handcrafted jewelry pieces. Each item preserves fragments of the model’s history, symbolizing how objects can transcend their functional origins to become cultural symbols.

The collection is released as an extremely limited edition drop, conceived as a cult object for a community that values authenticity, heritage and permanence.

The hero film, produced by CANADA and directed by Pau Carreté, features TwoJeys founders Joan Margarit and Biel Juste alongside actor Evan Mock. The spot reflects on the concept of eternity and the idea that objects can outlive their initial purpose to become markers of identity and culture.

By activating brand heritage without leaning on nostalgia, the initiative signals a new way for legacy brands to build relevance—connecting with younger audiences through contemporary cultural codes rather than retrospective storytelling.

With this collaboration, Volkswagen doesn’t just celebrate five decades of history—it reinterprets that history as something tangible and future-facing. Because the Golf is more than a car; it is a collection of moments, memories and experiences built since 1974—now recast in silver and steel for eternity.