We Are Social unites Paris Metro buskers for Jimmy Fallon-inspired Christmas campaign
Dec. 21, 2018
Six buskers from the Paris Metro are featured performing an a cappella version of ‘Jingle Bells’ in a new social campaign, created by We Are Social Paris for its client, the rail operator RATP Group.
Each musician, whose skills range from singing to beatboxing, features in an Instagram story performing a portion of the song. As a new story appears the next performer’s voice overlaps with the previous one, until the final frame – where all six musicians come together as a choir in their unique version of the Christmas classic.
The song is also being shared on Facebook, Twitter and Youtube using the hashtag #ChoraleDuMétro, with a mashup video featuring the six musicians singing together.
People are being encouraged to create their own versions with friends and family by accessing RATP’s Instagram feed using several phones to play different soundtracks featured on the channel.
We Are Social Paris and RATP Group took inspiration for the campaign from US television host Jimmy Fallon and American hip-hop band The Roots, who have performed a cappella covers of numerous songs together on Fallon’s The Tonight Show, including this version of ‘We Can’t Stop’ with Miley Cyrus. Fallon also has a feature on his show where he performs with famous musicians, all in disguise, in a New York subway station. Christina Aguilera, Maroon 5 and U2 are among the stars to have taken part in the segment.
Related News
BAFTA Appoints We Are Social Studios as the Production Company for its 2024 Film and Television Awards
We Are Social Studios’ scope covers creative ideation, production and post production management
Sea Shepherd France and We are Social Trap Players of "Dave The Diver" with an Unexpected Final Boss
In "The Final Boss," aspiring fishermen find themselves facing an unbeatable final boss
We Are Social Boosts Gaming Division with New Offerings for Brands, Developers and Publishers
We Are Social Gaming aims to better connect hyper-engaged gamers to brand experiences
Latest News
Apr. 19, 2024
7 Reasons why THC Vape Pen is Famous Among the Youth
Then, the article investigates why THC vape pens have become so popular among young people with a discussion on seven key reasons
Apr. 19, 2024
Rubicon and IMA-HOME "Release the Sunshine" With Inspiring new Campaign for AG Barr
An irrepressible new campaign for soft drink brand Rubicon brings joy and sunshine to the everyday by transforming an ordinary