Welch's Fusion Invites Fans to Taste the Ultimate Remix with Two New Varieties and Upcoming Music Activations

Jan. 22, 2026

Welch's® Fruit Snacks is cranking up the volume with the launch of two new varieties of Fusions™, Citrus Surge and Tropical Tornado. The exciting new varieties add to the breakout success of Welch's® Fusions™ Original Fruits introduced earlier this year, which quickly became one of Welch's® Fruit Snacks' best-selling innovations.

Just like music genres colliding to create something fresh, Welch's® Fusions™ remixes two flavors in every soft and delicious bite: one on the chewy outside, one in the juicy center, with three unique mashups in every pack.

Starting in 2026, Welch's® Fusions™ is making music the rhythm behind the brand to connect with fans through sound and flavor by stepping into live music culture with a multi-year collaboration with C3 Presents. The partnership will offer fans flavor-packed moments at festivals including Governors Ball in New York and Lollapalooza in Chicago where festival-goers can expect immersive experiences, shareable moments, and plenty of ways to snack while listening to the soundtracks of their summer.

Lisa Eustic, Senior Vice President of Marketing at PIM Brands Inc., makers of Welch's® Fruit Snacks said:

"Music moves people, and so does flavor. We're bringing those worlds together with immersive festival experiences and bold new flavor mashups that hit all the right notes. Young adults want more from their snacks; they want experiences. We're delivering on that with surprising partnerships, unforgettable activations, and unexpected flavors found in our new Fusions™ Citrus Surge and Tropical Tornado varieties."

 

The Fusions Lineup:

• Citrus Surge (new!): Pink Grapefruit & Tangerine, Lime & Tart Cherry, Yuzu Lemon & Strawberry
• Tropical Tornado (new!): Dragon Fruit & Mango, Kiwi & Strawberry, Pineapple & Passionfruit
• Original Fruits: Watermelon & Lemon, Blueberry & Raspberry, Peach & Green Apple

Welch's® Fusions™ Original Fruits, Citrus Surge and Tropical Tornado varieties are made with Natural Flavors, Colors from Natural Sources, and an Excellent Source of Vitamins A, C, and E. Like all Welch's® Fruit Snacks, Fusions™ are also gluten free and peanut free.

Welch's® Fusions™ Original Fruits are available nationwide. New flavor varieties, Citrus Surge and Tropical Tornado, are rolling out now in convenience stores, and coming soon to Amazon, Walmart, and leading grocery chains.