Welcome to Maison Perrier: A Global Campaign by Ogilvy Paris
Apr. 29, 2024
Nestle Waters called on Ogilvy Paris to orchestrate the global launch of its new sparkling beverage brand "Maison Perrier."
Maison Perrier is a new sparkling beverage brand from the creators of Perrier. Alongside the Perrier brand, which continues to satisfy fans of natural mineral water, this new brand welcomes a more creative offering of effervescent beverages, drawing on unique know-how. It includes sparkling flavored waters, energy drinks, mocktails and juice-based sparkling waters.
The film imagined by Ogilvy Paris and directed by Damien Chazelle (La La Land, Babylon) invites us to discover Maison Perrier, an innovative and inspiring place in the south of France. We follow Lily Collins as she explores the different rooms of the Maison, each in the colors of a specific drink in the range, and finds herself literally transformed as she tastes the products.
Alongside the house's janitor, none other than Victor Belmondo, she discovers a world of excitement, flavors and unexpected experiences, and manages to ride away on her motorcycle with a case of Maison Perrier cans she has delicately stolen.
The global campaign, which showcases the elegance and creativity of an iconic French brand, was launched in France on April 21, on TV, digital and out-of-home.
Related News
Ogilvy Paris and All.Com, It's Always Obvious!
Last year, ALL and Ogilvy Paris launched a global campaign designed to establish ALL.com in the highly competitive sector of booking platforms
Celeb Streamer Takes on a Social Experiment to Show Gamers How Eating Better
INTERBEV, a French interprofession that promote flexitarianism with its campaign "Love meat, eat it better", have launched the "Eat like your avatar"
The Terrasse: A Celebration of Perrier's French Spirit and Iconic Elegance
Perrier, the beloved French lifestyle icon brand, announces the launch of its new global campaign, The Terrasse imagined by Ogilvy Paris
Latest News
May. 14, 2024
Storefront Music Lends Sound Experience to BBDO New York Wells Fargo's Latest Active Cash Credit Card Campaign
BBDO NY launches its first campaign encouraging everyone to be a "Be a 2%er"
May. 14, 2024
Sunday Afternoon, Will Mower, Borna Izadpanah Win TDC70 Best of Discipline Honors
Judges' Choice winners also announced; winners exhibition at Creative Week in New York