Yes& Joins Dawn Network of Independent Agencies

May. 13, 2026

Yes&, the fully integrated independent marketing agency, today announced it has joined Dawn Marketing, a global portfolio of best-in-class independent specialist marketing services agencies built around centralized data science, advanced analytics and econometric measurement.

Led by CEO Aaron Reitkopf, an advertising agency expert with 30+ years of experience as CEO and chairman at top-tier agencies such as KBS+, Profero, MullenLowe NY and iMedia Brands, Dawn provides critical expertise and resources to help member agencies aggressively scale while offering indie-agency network solutions to global brands seeking scaled partnerships previously reserved for holding companies. Among its prestigious roster of independent shops are Rethink, Crossmedia, BarkleyOKRP, Co: and Pereira O'Dell, as well as creative, content, media and entertainment companies such as Bleacher Report, Zoo Media, Vertical Studios and BridgeNext.

For Yes&, this move marks the latest milestone in its strategic expansion and national growth strategy. In January, Yes& acquired Symmetri, the award-winning B2B agency serving clients in technology, healthcare technology and manufacturing in the U.S and Europe, followed shortly thereafter by the acquisition of Atlanta-based design firm, Metaleap Creative. These acquisitions followed a series of notable C-suite talent additions and four additional agency acquisitions from 2025. 

Yes& serves clients nationwide from its headquarters in Washington, D.C., with additional hubs in Atlanta and Chicago. Its regional and global client roster includes Mercedes-Benz, IHG Hotels, Pirelli, Disney, the U.S. State Department, the Smithsonian Institution, the Muscular Dystrophy Association, Pfizer, Google, and the U.S. Mint. 

Zihla Salinas, Yes& CEO, said:

“Joining the Dawn network amplifies our agency’s scale by adding strategic, creative and media firepower, along with access to specialized expertise and insight. For companies who have traditionally sought holding company solutions, Yes& and Dawn are now a powerful competitor in the consideration set. We can offer brands the assets and infrastructure advantages of a holding company but with the agility, vision, cost efficiency and entrepreneurial thinking of an independent agency.”