Yonder Media and All Response Media Team Up for OnePlus
Dec. 14, 2018
Yonder Media and All Response Media (ARM) are working in partnership to deliver media strategy, planning and buying across multiple territories for smartphone manufacturer OnePlus, which last month launched its new flagship smartphone.
Following a competitive three-way pitch, the agencies will be working together to develop and deliver media activity across the UK, EU, Nordics and North America as the brand continues its impressive global growth.
The OnePlus 6T, the new flagship replacing the acclaimed OnePlus 6, was launched on October 29 and one of the global launch campaigns was created by Yonder Media’s sister agency in The Beyond Collective, Above+Beyond. The 6T launch is the brand’s biggest to date, coinciding with the most widely available OnePlus device ever released.
Ed Cox, Founder at Yonder Media, said:
“OnePlus is a dynamic and exciting brand with an incredible connection to its fans. We all believe there’s more than one way to build a brand in today’s age of audience and we’re delighted to be working together.”
Nick Cudahy, Director at ARM, said:
“We are delighted to be part of the OnePlus journey as they are a truly innovative global brand, we look forward to delivering a fully integrated approach to media planning & execution, pivoted around the ARMalytics® platform.”
Adam Ferguson, Head of Marketing, Europe at OnePlus, said:
“As we continue to grow at speed, and consolidate our position in more markets, it’s essential that we have media partners like Yonder and ARM, who understand the OnePlus brand and can harness the power of our incredible community to maximise the potential of the momentum we’re experiencing.”
Related News
Rodeo Show Signs Directing Duo Him & Her
Rodeo Show has signed Him & Her, a directing duo consisting of Kevin Zacher and Christa Renee, for representation in the US market
We Are Social Hires Thibault la Droitte as Director of Influence
Global socially-led creative agency We Are Social has hired one of the industry’s leading figures in influencer marketing, Thibault la Droitte, as director of influence in the UK
Serviceplan Group Announces Sanja Scheuer as Chief People Officer to Drive Global Growth
Sanja Scheuer steps into the role of CPO and joins the Executive Board of the agency group
Latest News
May. 18, 2024
VML and Bolivar Baby & Kids Launch "Sound Names", an Initiative for Babies to Choose their Own Name from the Womb
The idea arose as a response to a trend in Peru, where many parents choose to name their children after superheroes or characters
May. 17, 2024
Nissan Europe and Nissan United Launch a New Chapter of The Brand, "Defy Ordinary"
Nissan Europe proudly reveals its new "Defy Ordinary" mindset through a 360 pan-European campaign for the new generation of the Juke