-196: Method in the Minus
Media Type:
TV
Brand
Agency
Country:
Industry:
Alcoholic Ready To Drink (ARTD) brand –196 (pronounced minus one-nine-six) is launching its new distinctive and unexpected campaign from Droga5 London in Great Britain. The campaign leans into the brand’s Japanese roots as a scientist enters a battle of wits with a giant lemon man.
Credits
Advertising Agency:
Droga5, London. UKChief Creative Officer:
Shelley SmolerGroup Creative Director:
Martin BeswickCreative Director:
Ed RedgraveArt Director:
Florence RussellCopywriter:
Alex RobsonDesign Director:
Dan RobertsSenior Designer:
Hannah StewartDesigner:
Kateryna KotikhinaManaging Director:
Heather CussGroup Account Director:
Knox CassidySenior Account Manager:
Vanessa PhamSenior Strategy Director:
Pete HeskettStrategist:
Liv Francis-CornibertHead of Production:
Peter MontgomeryProducer:
Peter MontgomeryAssistant Producer:
Kate ShelleyDirector :
Fatal FarmProduction Co :
Agile FilmsProduction Co Producer :
Laura MivalPost Production:
Nineteen TwentyDoP :
Theodore GarlandDate:
October, 2024
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