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Ad of the Day | Proximus: Hide and Seek
Media Type:
TV
Brand
Agency
Country:
Industry:
Screen-time among teenagers continues to rise, and when young people want to avoid confrontation, they tend to hide, both in real life and behind their screens. Responding to a growing reality on the role of connectivity in young people’s lives, Belgian telecommunications company PROXIMUS wanted to challenge them to step away from screens - if only for a moment - by launching a new campaign 'Hide & Seek'.
Credits
Advertising Agency:
AKQA, DenmarkDate:
September, 2025
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