Absolut: It's in our Spirit
Media Type:

Country:
Industry:
Introducing their new brand platform “It’s In Our Spirit”, Absolut has launched a major new global campaign that looks forward to a time when being togetherIRL is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections.
Credits
Creative Agency:
BBH SingaporeVP Marketing:
Charl BassilChief Creative Officer:
Tad GreenoughHead of Brand Creative:
Sina NeubrandtMarketing Manager:
Filip KiiskSenior Brand Manager:
Ylva LundbergBrand Managers:
Maxime Henain, Oscar Danielsson, Hedda HelgesenAgency :
BBH SingaporeGlobal Leadership:
Joakim (jab) Borgstrom, Adam ArnoldBusiness Leadership:
Lynette Chua, Grace Lee, Alicia Tiong, Paisley Wright, Fran Suffling, Marina Atanassova, Lauren GilliesStrategy:
Lilli English, Faraaz Marghoob, Aarohi DhirProduction:
Wendi ChongBlack Sheep Studio:
Eddie Jackson, Sally Liu, Eva Loo, Sok Wah Leow, Lee Adamson, Christopher Leow, Pang Wei Fong, Tammy QuahStink:
Andrew Levene, Fran Thompson, Kelly BrownPhotographers:
GL Askew II, Conor McDonnell, Sean Marc LeeDate:
November, 2020Ad of the day



Latest News
May. 23, 2025
Spain's LGTBI+ Federation and We Are Social Launch Newspaper to Expose Anti-LGBTQ+ Hate Speech
This initiative, developed by the creative agency We Are Social in Madrid, was launched on May 17th
May. 23, 2025
BOOST Gets Active on Strava in Summer Push from the7stars
BOOST Drinks launches boldest media campaign yet, debuting on Strava for the first time