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ActionAid: DonateYourProfile

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ActionAid is an organization committed to many projects, like fighting hunger and poverty, but in Italy it is known primarily for the sponsoring of children. The brief was to communicate the work of ActionAid, but with a small media and production budget. The only thing we had were the stories of the people that ActionAid helps. So we spread these stories using the place where we already voice ours and other people’s stories: Facebook and Twitter. We created the Donate your Profile project. Not a fundraising campaign, but an online campaign where people can be the voice for ActionAid’s stories donating their Facebook and Twitter profile pictures, cover and wall.