Ad of the Day | ESSITY: Inner Strength Support
Media Type:
TV
Brand
Agency
Country:
Industry:
Publicis London has launched new work with Essity Medical’s Actimove, a brand specialising in braces, supports, tapes and bandages for musculoskeletal injuries and conditions. Built around the new creative platform ‘Inner Strength Support’, the campaign challenges a category dominated by clinical demos and product claims. Instead of focusing on functionality alone, it shows the mental strength, effort and grit it takes to keep moving through pain.
Credits
Advertising Agency:
Publicis LondonChief Creative Officer:
Noël BuntingCreative Directors:
Rhys Hughes, Barret Helander, Steve PaskinCopywriter:
George OrtonArt Director:
Hugh KendallDesigner:
Oskah ManchipPlanners:
Alex Mimoun, Adam McGlashan, Rosie MahoneyBusiness Lead:
Anna CrabtreeAccount Team:
Luke Cambridge, Tom Bryant, Claire Chislett, Sneha BansalAgency Producers:
Donna Baker, Bea IckeProduction Company:
Arts and SciencesDirector:
Quentin DeronzierProducer:
Kwok YauPost-Production Company:
DaydreamerAudio Post-Production:
Publicis ProductionSocial Agency:
One Green BeanDate:
July, 2026
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