Ad of the Day | Abarth: Guilty, Until Proven Innocent

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

A vengeful traffic officer’s dream of busting a law-abiding Abarth 600e driver for speeding is repeatedly thwarted in a series of humorous films created by Migrante Content to mark the launch of the new Abarth 600e, the most powerful Abarth ever, with its 280 HP, 207 kW e-motor, 200 km/h maximum speed, and 0 to 100 acceleration in 5,85 seconds.

Credits

Advertising Agency:

Migrante Agency

Production Company:

Movie Magic International

Executive Creative Director:

Leonardo Ricagni

VP, Creative:

Sol Ricagni

Copy Creative Director:

Federico Russo

Art Creative Director:

Hilde Capra

Associate Creative:

Franco Machado

Agency Producer:

Pablo Figueroa

Director:

Ago Panini

Executive Producer:

Chicco Mazini

Director of Photography:

Paolo Caimi

Music:

Paolo Fedreghini

Date:

November, 2024

Latest News

Jul. 20, 2026

Bring a Trailer Launches "It's Never Just a Car" Campaign, Celebrating the Wonderfully Obsessive World of Car Enthusiasts

Three films drive a campaign to deepen community connections and attract better buyers, sellers, and inventory

Jul. 20, 2026

Visit Seattle Launches "Let's Play SEA 26" Citywide Brand

Visit Seattle and Copacino Fujikado created "Let's Play SEA '26," a citywide identity that united the region for the World Cup