Ad of the Day | ArtHelps: RESISTRUMENTS
Media Type:
Film
Brand
Agency
Country:
Industry:
A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope to Ukraine for 2024, by turning repurposed weaponry into musical instruments. The centerpiece of the "Resistruments" campaign is a poignant music video featuring Ukrainian youth playing the instruments crafted from the repurposed weapons, which were created out of war scrap and include a violin made from a missile warhead, a cello crafted from parts of a carrier rocket and a guitar with a body fashioned from a fuel canister used to refuel Russian tanks.
Credits
Advertising Agency:
Jung von Matt, GermanyCreative Principal:
Matthias HessCreative Director MoB:
Sven KratzschHead of Research & Development:
Boris NollSenior Copywriter:
Gerd SeemullerSenior Art Director:
Andreas SteybeSenior Digital Artist:
Dominik SchmutzerSocial Media Strategie:
Henri von-der-HeidenExecutive Assistant:
Julia EisenmannDate:
December, 2023More from Arthelps
Arthelps: Rebuilt From Memories
9.0
Ad of the day
Ad of the Day | Toyota: Escape Vehicle
9.6
Ad of the Day | YOKI: Devour it Before it Devours you
9.3
Ad of the Day | Maserti: Innovation Day
9.0
Latest News
Dec. 06, 2025
Adelaide Selects GDB as Preferred Partner for Latin American Expansion
Leader in measurement and international reference in attention metrics chose GDB for their alignment in positioning
Dec. 05, 2025
Doritos and Cheetos Announce new Era of Snacking
GUT Miami announces today a new creative campaign for PepsiCo Foods, redefining what iconic snacking looks like and helping debut Doritos and Cheetos SIMPLY NKD