Ad of the Day | ArtHelps: RESISTRUMENTS

9.3

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Germany

A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope to Ukraine for 2024, by turning repurposed weaponry into musical instruments. The centerpiece of the "Resistruments" campaign is a poignant music video featuring Ukrainian youth playing the instruments crafted from the repurposed weapons, which were created out of war scrap and include a violin made from a missile warhead, a cello crafted from parts of a carrier rocket and a guitar with a body fashioned from a fuel canister used to refuel Russian tanks.

Credits

Advertising Agency:

Jung von Matt, Germany

Creative Principal:

Matthias Hess

Creative Director MoB:

Sven Kratzsch

Head of Research & Development:

Boris Noll

Senior Copywriter:

Gerd Seemuller

Senior Art Director:

Andreas Steybe

Senior Digital Artist:

Dominik Schmutzer

Social Media Strategie:

Henri von-der-Heiden

Executive Assistant:

Julia Eisenmann

Date:

December, 2023

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