Ad of the Day | Beirut Heritage Initiative: Here's to Beirut

9.6

Media Type:

Brand

Agency

Country:

Industry:

The Beirut Heritage Initiative (BHI) launches commemorative glasses made from Beirut’s broken windows to help save heritage buildings in the city

Credits

Advertising Agency:

TBWA\RAAD, Dubai, UAE

Date:

December, 2021

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Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration