Ad of the Day | Clorox: Clean Matters

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

House, Garden

Clorox believes clean is more than getting rid of dirt and germs. Sure, it’s about wiping away what came before, but it’s also about celebrating what happens after. Clean is just the beginning - and then comes togetherness, family, mourning, pride, laughter, closure, sanctuary… What comes next is everything.

Credits

Advertising Agency:

FCB San Francisco, USA

Chief Creative Officer:

Karin Onsager-Birch

Creative Director:

Rodrigo Linhares

Senior Art Director:

Juliana Ardilla

Chief Strategy Officer:

Simon White

Planning Director:

Ryan Riley

EVP, Management Director:

Cary Pierce

SVP, Management Directors:

Sue Redington, Gwen Hammes

VP, Account Director:

Sara Wallace

Senior Account Executive:

Courtney Whiting

Account Executive:

Raisa Callazo

VP, Director of Integrated Production:

Elizabeth Morse

Broadcast Producer:

Elizabeth O'Toole

Director of Business Affairs:

Mary Marhula

Production Company:

Park Pictures

Director:

The Mercadantes

Executive Producer:

Scott Howard

Line Producer:

Colin Moran

Post Production:

Cartel

Audio:

Kim B. Christensen/ Noises Digital

Date:

September, 2017

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration