Ad of the Day | Erste Group: #believeinchristmas

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Australia

Industry:

Financial Services

Erste Group has just launched its animated Christmas advert for 2022: #believeinchristmas. The village at the center of this Erste Group’s new Christmas advert is in the midst of preparing for the holidays when a mysterious figure takes it upon himself to ruin Christmas for everyone. Sneaking through the village, the mean-spirited character cuts power boxes and sabotages the gas tanks of cars. By doing so, he confronts the innocent villagers with a problem all of us know all too well this year: an energy crisis.

Credits

Advertising Agency:

Jung von Matt/Donau, Austria

Creative Directors:

Werner Singer, Gerd Schulte Döinghaus

Copywriter:

David Schneider

Art Director:

Gerd Schulte Döinghaus

Client Service:

Katharina Höller, Anamarija Stojic

Head of Group Brand Management:

Mario Stadler

Advisor:

Martin Radjaby-Rasset

Group Brand Management:

Daniel Ratzenböck, Juraj Flimel

Date:

November, 2022

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