Ad of the Day | HAK: The Helping Plate

10.0

Media Type:

Brand

Agency

Country:

Industry:

Dutch vegetables brand HAK introduces ‘intelligent plate’ designed to help children eat more vegetables

Credits

Advertising Agency:

DDB Unlimited, Netherlands

Concept and Creative Execution:

DDB Unlimited

Research:

Wageningen University & Research

Product Design:

Waarmakers Studio

Plate Production:

Royal Goedewaagen

Date:

January, 2021

Sep. 02, 2026

Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year

Sep. 02, 2026

Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide