Ad of the Day | Honda: The Chase
Media Type:
Online
Brand
Agency
Country:
Industry:
In the social media campaign “The Chase,” Honda partnered with social media wizard and director Ari Fararooy, RPA and Warm & Fuzzy to create a mechanical predator that could challenge Honda’s fastest model. The creature runs, flies and jets after its prey in a mesmerizing chase. In each chapter of this three-video series, the steel-eating creature morphs into a faster version of itself. Each video was crafted to loop back to the beginning, making for a visual that will stop scrollers in their tracks.
Credits
Advertising Agency:
RPA, USAProduction Company:
Beverly Hills AerialsDirector:
Ari FararooyVFX Studio:
Warm & FuzzyVFX Creative Directors:
John Bashyam, Andrew JerezVFX Executive Producer:
Chris GreyAnimator:
Matt ParentModeler / Rigger:
Alex TyemirovLighters:
Kevin Ferrara, Tovonaina AndriamampiononaCompositor:
Tovonaina AndriamampiononaConcept Art:
Kyle BrownConcept Art Producer:
Michael PecchiaFX:
Mitch FieldsMotion Graphics:
Michael KuzmichDate:
December, 2020
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