Ad of the Day | Itau Unibanco: Serves of the Future

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Financial Services

In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated with the renewal of the contract until 2028. To mark the occasion in style, the bank launched a new tradition at the tournament, which was carried out for the first time in tennis history and will continue for future editions of the Miami Open: the ceremonial serve, named "Serves of the Future."

Credits

Advertising Agency:

GALERIA.ag

CCO:

Rafael Urenha

Executive Creative Direction:

Phil Daijo, Rodrigo Marangoni

Creative Direction:

Caio Milanesi

ACDs:

Gabriel Braga, Joao Freire

Creation:

Joao Capusso, Victor Capato, Cristal Crocker, Gabriel Rosatti

Account Management:

Ana Coutinho, Denise Vieira

Date:

March, 2024

Latest News

Jul. 26, 2024

Christian Aid and Impero Launch Olympics-themed Campaign to Highlight the Global Climate Crisis

Christian Aid, the UK charity fighting global poverty, harnesses the building excitement around the Paris 2024 Olympic Games

Jul. 26, 2024

Samsung has Created The Openness Medal Campaign in Collaboration with BBH London

To drive engagement with Gen Z audiences around Samsung's Paris 2024 theme, Samsung has created The Openness Medal campaign