Ad of the Day | John Lewis & Partners: The Boy and the Piano
Media Type:
Film
Country:
Industry:
This year’s story is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The film begins in present day and works backwards chronologically through Elton’s life right until the moment on Christmas morning when he received the special gift that changed his life.
Credits
Advertising Agency:
adam&eveDDB, London, UKCopywriter:
Mike SutherlandArt Director:
Ant NelsonProduction Company:
Academy FilmsDirector:
Seb EdwardsDate:
November, 2018More from John Lewis & Partners
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