Ad of the Day | Kleenex: Big Day
Media Type:
TV
Country:
Industry:
Inspired by the emotional moments parents and children experience during the back-to-school season, Kleenex’s latest creative spot The Big Day beautifully captures the heartwarming journey of a mom and son on his first day of school.
Credits
Advertising Agency:
FCB Chicago, USACEO, President:
Kelly GravesChief Creative Officer:
Pedro PérezDate:
October, 2024Ad of the day
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