Ad of the Day | Lindex: Underwear for Life

10.0

Media Type:

Film Film

Brand

brand

Country:

Sweden

Industry:

Fashion

Lindex, a Swedish fashion brand, is taking further steps in its efforts to create inclusive and relatable communication. The new concept "Underwear for life" puts women at the center, and as part of the concept, Lindex launches a new short film that follows a woman's life from the early teenage years to menopause and everything in between.

Credits

Production Company:

Smuggler

Director:

Fiona Jane Burgess

Managing Director:

Fergus Brown

Managing Director / Executive Producer:

Lucy Kelly


Producer:

Ellie Fry

Production Manager:

Ellie Sanders Wright

Production Assistant:

Kamran Marzban

Cinematographer:

Andreas Johannessen

1st AD:

Joe Carter

2nd AD:

Alix Williams

Casting:

Road Casting

Editor:

Jo Lewandowska

Production Designer:

Bon Walsh

Wardrobe Stylist:

Verity May Lane

HMU Stylist:

Michele Baylis

Post Production and VFX:

OKAY STUDIO

Colour Grading Studio:

TMLS

Sound Design and Mix:

King Lear Music & Sound

Art Director:

Hanna Lothman Wickelgren

Creative Copy:

Linda Nellemo

Creative Director:

Martin Cedergren

Project Leader:

Frida Kifeldt

Business Lead:

Pia Rade

Stylist:

Charlotte Kopp

Production Executive:

Martina Sandstrom

Motion Graphic Designer:

Karl Stigland

Graphic Designers:

Olivia Segerqvist, Asa Westlund

Social Media Manager:

Jeanette Olsson

Social Media Content Specialist:

Alicia Rickstrom

PR & Influencer Marketing Manager:

Susanna Antonini

Global Media Lead:

Annelie Fredriksson

Paid Social Media Specialist:

Emelie Franzen

Marketing and Customer Analyst:

Sara Ritzby

Director of Global Marketing:

Linda Olsson

Date:

April, 2024

Latest News

May. 24, 2024

Ad of the Day | New Aegis Living Campaign Created by Little Hands of Stone Challenges Notions of Getting Old

Bold Creative Strategy Breaks Free From Senior Care Tropes To Get At Deeper Truths About Aging

May. 24, 2024

Ocado Invites Shoppers to Let "Summer Come to You" in new Campaign

Ocado, the world’s largest dedicated online grocery retailer, is reminding shoppers of its unbeatable range and seamless service in a humorous new advertising campaign