Ad of the Day | McVitie's: Sweeter Together (Crane)

7.0

Media Type:

TV TV

Brand

brand

Agency

agency
McVities shows the importance of connections in new "Sweeter Together" campaign

Credits

Advertising Agency:

Grey London, UK

Creative Directors:

Nick Rowland, Lex Down

Copywriters / Art directors:

Thomas Worthington, Greg Ormrod

Agency Producers:

Marcus Eley, James Plaxton

Creative Producer:

Beth Sykes

Planners:

Fiona Keyte, Daniel Sherrard

Account Team:

Sarah Quinn, Max Arkell, Sebastian van Driel

Media Agency:

Wavemaker

Media Planners:

Sarah DeLooze, Elizabeth Robinson

Production Company:

Nexus

Executive Creative Director:

Chris O Reilly

Director:

Smith & Foulkes

Executive Producer:

Tracey Cooper

Production Managers:

Maiwenn Le Borgne, Derek Walsh

Art Director:

Callum Strachan

CG Supervisor:

Florian Casper

Lead Animator:

Dominic Griffiths

Character Design:

Cecille Carre, Joao Pedro Sustelo

Editor:

David Slade

Date:

March, 2018

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration