Ad of the Day | McVitie's: Sweeter Together (Crane)

7.0

Media Type:

TV TV

Brand

brand

Agency

agency
McVities shows the importance of connections in new "Sweeter Together" campaign

Credits

Advertising Agency:

Grey London, UK

Creative Directors:

Nick Rowland, Lex Down

Copywriters / Art directors:

Thomas Worthington, Greg Ormrod

Agency Producers:

Marcus Eley, James Plaxton

Creative Producer:

Beth Sykes

Planners:

Fiona Keyte, Daniel Sherrard

Account Team:

Sarah Quinn, Max Arkell, Sebastian van Driel

Media Agency:

Wavemaker

Media Planners:

Sarah DeLooze, Elizabeth Robinson

Production Company:

Nexus

Executive Creative Director:

Chris O Reilly

Director:

Smith & Foulkes

Executive Producer:

Tracey Cooper

Production Managers:

Maiwenn Le Borgne, Derek Walsh

Art Director:

Callum Strachan

CG Supervisor:

Florian Casper

Lead Animator:

Dominic Griffiths

Character Design:

Cecille Carre, Joao Pedro Sustelo

Editor:

David Slade

Date:

March, 2018

Latest News

Oct. 31, 2025

People's Postcode Lottery's Star Team Return for the Biggest Ever Festive Draw

Crafted in-house by People's Postcode Lottery and directed by Vince Peone through The Gate+, the festive TV ad sees Davina McCall, Emma Willis and Mike Wedderburn

Oct. 31, 2025

Unilever's Pepsodent Affirms the Brightest Smile as the Biggest Beauty Trend at Jakarta Fashion Week

Pepsodent Indonesia enters the premium beauty market with its first luxury whitening toothpaste, Pepsodent Ultra White